Had they not filmed and just rescued the bird, everyone would think, "Awww, how nice!" instead of having these grotesque images etched in their souls.

I agree. This is happening untold times a day in every conceivable type of situation, not JUST PetSmart! If this one's suffering can convince ONE PERSON what a horrific life most of these birds endure, it has not lived in vain. Someone has to do the documentary. I'm not sure I could do it, but it needs doing.